Lately I have been attending a trade fair somewhere in the wide world. It struck me like a flash: "How sexy is the MICE industry?". Looking at large scale trade fairs (not MICE!) all over the world, you will find plenty of beautiful people dressed up according to their marketing campaign representing their products or services. I know, we are doing the same but looking at the photo it still looks slightly different at another fair. We are a sexy industry with amazing products and services but when are we starting to show it?
This is not a question of cheap marketing but rather a question of being proud about what we are doing and making the most out of it.
What do you think? Write me a comment...
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