Wednesday, October 01, 2014

Event App Research

63% of planners are currently using mobile apps at events.

Meeting Planners International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.

The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.

No comments: