Friday, January 12, 2007

Group Travel Market To Hit $175 Billion By 08

According to a recent PhoCusWright study, 2007 will be the first time transactions on the Internet will account for more than half (54 percent) of all U.S. travel bookings.

According to a separate PhoCusWright study, one of the key competitive areas for the online travel industry is in the groups and meetings market, which they say will represent $175 billion by 2008.

When using the Internet to plan a group trip or gathering, respondents to the PhoCusWright survey said the most important things they look for in a Website are quick response times to requests, ability to speak to a live person, ability to receive group discounts and planning tools such as calendars, maps and directions and trip idea recommendations.

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