Tuesday, April 29, 2008
Comparing IMEX and EIBTM
MICEpoint has been an exhibitor at both, IMEX and EIBTM. They are (as far as I know) Europe's most important MICE trade shows. There are some other (smaller) very interesting trade shows (see the MICE conference calendar on miceconferences.com for more details) but I want to focus on the two largest ones.
7'218 visitors whereby 3'326 were Hosted Buyers and 3'892 were Trade visitors.
8'310 visitors whereby 3'592 were Hosted Buyers and 4'718 were Trade visitors
Looking back now at EIBTM 2007 and IMEX 2008 (sorry, no figures available yet), I must admit that EIBTM had more qualified hosted buyers and trade visitors then IMEX. While during EIBTM, MICEpoint had 3 diaries fully booked and some times up to 5 people waiting for an appointment at our booth, at IMEX we had one (almost) fully booked diary and very few additional visitors passing by.
At IMEX 2008, about 30% of pre-scheduled appointments did not show up, while at EIBTM only 10% did not show up.
Quantity is one thing but Quality is more important to me. And also there I have to admit that EIBTM is two steps ahead of IMEX!
And if I am talking about trade shows and hosted buyers:
Dear IMEX and EIBTM, please stop bringing organizers who will arrange a conference in 2018 (or similar). I have listened several of these "organizers" who commented something likd "I will enjoy with my wife a nice trip to Barcelona/Frankfurt free of charge". These are not the organizers we want. Quality is more important then Quantity!
Still, MICEpoint will keep exhibiting at both trade shows for the coming year.
What is your opinion?
Thanks to IMEX for the photo!