The International Tourism Trade Fairs Association (ITTFA) brings together 20 of Europe’s greatest tourism exhibitions. Membership is strictly controlled so only the best and most productive fairs that adhere to a rigorous set of professional standards can join. This means each and every ITTFA tourism exhibition guarantees participants a business environment that is dedicated to negotiating deals at critical periods in the travel industry calendar. ITTFA’s members meet every three months to discuss how Europe’s premier tourism fairs can be made even more productive for the exhibitors and trade visitors. They hammer out common working practices to ensure that anyone attending a new ITTFA exhibition feels like they are visiting a familiar old friend. This allows both buyers and suppliers to get immediately down to business without delay.
ITTFA also develops educational projects to ensure tourism industry professionals get the most out of the fairs they attended. The association’s latest publication is a booklet called ‘Guidelines for Exhibitors’ that has been produced with the help of the World Tourism Organisation. ITTFA has a full-time secretariat based in London that promotes stronger links with key tourism industry players and co-ordinates the association’s activities. ITTFA also runs its own exhibition stand at member events where exhibitors and visitors can pick up the latest news from the association’s members and talk directly to the organisers of Europe’s leading tourism trade fairs. Feedback like this is vital to ensure ITTFA’s members recontent the most effective way of building business contacts in the European travel industry.
Source: Travel Daily News
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