Research is a key driver to improved partnerships between all stakeholders in the travel & tourism industry including, amongst others, airlines, hotels, tour operators and national tourism authorities.
That's the view that PATA's Strategic Intelligence Centre Director John Koldowski shared with more than 130 delegates at the Tourism Strategy Forum in Kunming, China (PRC) on Sat Nov 1st.d
The two-day PATA Forum, hosted by the Kunming Municipal People's Government and the Yunnan Provincial Tourism Administration, embraced five workshops covering the application and implementation of research in strategic business planning.
"Transforming research into winning strategies is a constant challenge for business leaders. That's why this inaugural Tourism Strategy Forum is so significant. We're delighted that it has attracted so many senior delegates from such a broad cross-section of our industry," says John Koldowski.
Organisations represented in Kunming included national tourist bodies from Abu Dhabi, Thailand, Guam, Australia, New Zealand and Hong Kong.
"The importance of research and its implementation into business planning has never been greater," adds John Koldowski. "I'm confident that this forum, led by distinguished academic Dr Ian Yeoman, will be of major benefit to all delegates."
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